PR Specialist

Position: PR Specialist

Reporting to: Managing Director

Department: Public Relations

Workforce Recruitment Services seeks to recruit for the following position on behalf of a Client.

Key Responsibilities:

1. Public Relations Strategy & Execution

• Develop and implement PR strategies backed by thorough research and aligned with client goals.
• Craft compelling press releases, media kits, and pitches to secure coverage in key outlets.
• Monitor media trends, industry news, and competitor PR strategies to provide strategic insights.
• Ensure corporate social responsibility (CSR) initiatives are woven into PR campaigns.
• Maintain strong relationships with journalists, editors, and influencers to enhance media presence.

2. Approval & Compliance Workflow

• Draft PR materials and submit them for internal feedback before finalizing.
• Ensure all press releases, strategies, and client deliverables receive Managing Director (MD) approval before external distribution.
• Document approvals and store finalized PR materials in designated project management tools.

3. Media Relations & Coverage Tracking

• Build and manage a media database with up-to-date contacts for journalists and key media houses.
• Schedule regular check-ins with media contacts to maintain strong partnerships.
• Monitor media coverage, compile a monthly PR report, and assess campaign impact.
• Respond to media inquiries in a professional and timely manner, involving the MD when necessary.

4. Digital PR & Content Integration

• Work closely with the digital team to align PR efforts with social media campaigns.
• Repurpose press releases into blog posts, LinkedIn articles, and digital content.
• Collaborate on influencer outreach, social listening, and digital PR monitoring.
• Leverage online reputation management strategies to strengthen brand presence.

5. Research & Strategy Development

• Conduct industry research, audience analysis, and competitor benchmarking to shape PR campaigns.
• Analyze media consumption patterns to identify the best platforms for client outreach.
• Present data-driven PR strategies that ensure measurable impact and brand growth.

6. Corporate Social Responsibility (CSR) & Community Engagement

• Identify CSR initiatives that align with client brand values.
• Develop communication strategies to highlight CSR activities through PR and digital channels.
• Monitor and measure the impact of CSR initiatives, incorporating insights into client reports.

Skills & Qualifications:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 2+ years of experience in PR, media relations, or corporate communications.
• Strong writing, storytelling, and content development skills.
• Established media contacts and experience securing press coverage.
• Understanding of SEO, digital PR strategies, and influencer marketing.
• Ability to analyze data, interpret trends, and measure PR effectiveness.
• Strong project management, organization, and time management skills.

Preferred:

• Experience working in an agency environment or in a role like such in fast environment.
• Familiarity with PR analytics tools and social listening platforms.
• Background in corporate social responsibility (CSR) and community engagement.

How to Apply:

Interested candidates are invited to submit their resumes and cover letters to applications2.workforce@gmail.com  by 26^th February 2025. Please include “PR Specialist Application” in the subject line.