Airtel Malawi Plc
At Airtel Malawi Plc, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel Malawi Plc, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.
RESPONSIBILITIES
Job Purpose:
The Assistant Manager – Geo marketing will be responsible for leveraging geographic data and spatial analysis to support strategic decision-making in customer acquisition, network expansion, and market penetration. This role will play a critical part in driving data-driven insights to optimize sales performance and customer experience.
- Market Analysis & Strategy Development:
- Conduct geospatial analysis to identify high-potential market areas.
- Analyze customer demographics, behavior patterns, and competitor activities to inform marketing strategies.
- Develop targeted campaigns based on geographic data to increase customer acquisition and retention.
- Network Expansion Support:
- Assist in identifying optimal locations for network infrastructure expansion.
- Collaborate with the technical team to assess site viability and forecast customer demand.
- Support in site planning business cases and bridging the Technicals and commercials
- Data Management & Reporting:
- Collect, analyze, and visualize geographic and demographic data.
- Generate regular reports and dashboards to support decision-making.
- Maintain a GIS database and ensure data accuracy and integrity.
- Stakeholder Collaboration:
- Work closely with sales, marketing, and technical teams to align geomarketing strategies with business objectives.
- Provide insights to support pricing strategies and promotional campaigns.
- Performance Monitoring:
- Track the effectiveness of geomarketing initiatives.
- Recommend improvements based on performance data and market feedback.
QUALIFICATIONS
Qualifications and Experience:
- Bachelor’s degree in Geography, Geospatial Science, Business Analytics, or a related field.
- Minimum of 3-5 years of experience in Geo marketing, data analysis, or a similar role within the telecommunications industry.
- Proficiency in GIS software (e.g., ArcGIS, QGIS) and data visualization tools (e.g., Power BI, Tableau).
- Strong analytical skills with experience in statistical analysis and predictive modeling.
- Excellent communication and presentation skills.
Key Competencies:
- Strategic thinking and problem-solving abilities.
- Attention to detail and accuracy in data analysis.
- Ability to work cross-functionally with diverse teams.
- Adaptability to dynamic market conditions.