Head of Marketing, Branding and Communications

NBS Bank Plc

VACANCY ANNOUNCEMENT

HEAD OF MARKETING, BRANDING AND COMMUNICATIONS

Position Overview

NBS Bank Plc is seeking qualified and experienced candidates for the position of Head of Marketing, Branding and Communications tenable at the Bank’s Head Office in Blantyre.

This role reports directly to the Chief Executive Officer and is key in providing strategic leadership and direction in developing and executing integrated marketing, branding, public relations, and corporate communications strategies that support NBS Bank’s business growth, brand visibility, customer experience, and stakeholder engagement.

Key Responsibilities

1. Marketing Strategy Development and Execution.

  • Develops and implements a comprehensive marketing strategy aligned with the bank’s business goals.
  • Leads market segmentation, customer insights, and value proposition development to drive customer acquisition and retention.
  • Manages product marketing initiatives in collaboration with retail, SME, corporate, and digital banking teams

2. Brand Management

  • Champions the NBS Bank brand positioning, voice, and identity across all > touchpoints.
  • Monitors brand health and ensure consistent brand messaging internally and externally.
  • Guides brand activations, sponsorships, and customer experience initiatives that reinforce trust and loyalty.

3. Corporate Communications

  • Oversees all internal and external communications, ensuring clear, credible, and timely messaging.
  • Manages relationships with media, agencies, and strategic partners to enhance brand image.
  • Serves as a spokesperson when required and manage public relations during crises.

4. Digital Marketing and Innovation

  • Drives digital marketing transformation, including performance marketing, SEO, content strategy, and social media engagement.
  • Leverages data analytics and digital tools to enhance marketing effectiveness.

5. Stakeholder and Community Engagement

  • Oversees customer engagement platforms including email, mobile, and web campaigns.
  • Coordinates CSR and sustainability communication to position NBS as a responsible corporate citizen.

6. Leadership and Team development

  • Builds and maintains productive relationships with regulators, media, customers, and community stakeholders.
  • Lead and mentor a high-performing marketing and communications team.
  • Develops talent through coaching and tailor-made learning and development interventions for the department

Qualifications and Experience

  • Bachelor’s Degree in Marketing, Business Administration, Social Sciences or equivalent from a recognized tertiary institution.
  • Post Graduate qualifications in the above fields will be desirable.
  • Minimum of eight (8) years’ experience in Marketing, Advertising or Customer Experience, four (4) years of which should be at Head – level position.

Desired Competencies

  • Strong leadership, communication, and stakeholder management skills
  • Ability to identify, communicate and ensure implementation of the agreed business objectives for the marketing department.
  • Ability to analyse and solve complex problems to achieve the correct outcomes
  • Ability to lead, manage and develop staff and employees
  • Strategic thinking, planning and execution- staying ahead of market trends
  • Cross -functional collaboration – inspiring and guiding teams to inspire team productivity.

Application Process

Interested candidates who meet the above criteria should send their applications, updated CV, three traceable references, and copies of certificates to: recruitment@nbs.mw, with job title clearly marked in the subject line.

Application Deadline: 29th August 2025. Only shortlisted candidates will be contacted.