Marketing Officer

CUMO Microfinance Limited

Vacancy Announcement

CUMO Microfinance Limited is a not-for-profit rural microfinance company providing financial and non-financial services at village level. CUMO currently serves over 90,000 clients (80% are women) across 26 districts of Malawi. In line with its growth plan, CUMO is inviting applications from suitably qualified and experienced persons to fill the following position:

Job Title: Marketing Officer (1)

Nature of Contract: 3-year contract (renewable)

Duty Station: Lilongwe

Reporting to: Operations Manager

Job Summary:

The Marketing Officer is expected to be a self-starter and work closely with Executive Management to create and implement comprehensive policies and programs related to corporate marketing and market conduct risk management, communication, and evaluation of projects and products.

Specific Duties:

  • Conduct market assessments, value chain analysis, sub sector and other market development analyses to help CUMO improve its business and marketing activities
  • Ensure CUMO’s business strategy is aligned to its marketing strategy
  • Develop and recommend Company marketing policies and communicate the same to the entire organization.
  • Ensure adherence to proper client treatment and market conduct at all levels
  • Ensure correct knowledge of the Company’s products, services and procedures by all staff to ensure clients receive correct messages at all times
  • Set up and maintain an appropriate Market Information System including a database of client outreach, social impact and products with an aim of measuring the success of each marketing program;
  • Work closely with Operations Department to ensure that various campaigns, including loan repayment campaigns are on track and being received well by CUMO clients and other stakeholders.;
  • Maintain editorial control on all marketing and public relations materials that is released on behalf of CUMO.
  • Any other duties as assigned from time to time.

Qualifications & Competencies:

  • A Degree in Marketing, Business Administration, Agriculture or Social Sciences
  • Three years experience in Microenterprise development and marketing programs
  • Previous experience in setting up or maintaining a Market Information System
  • Excellent knowledge of traditional and modern marketing avenues
  • Entrepreneurially-minded person with ability to support illiterate smallholder farmers and petty traders to grow their businesses

CUMO pays competitive salary including housing allowance, medical cover and end of term gratuity among others. Only shortlisted candidates will be contacted.

Applications including full résumé, cover letter and contact details of three work-related referees should be sent not later than September 1, 2025 to:

The Finance & Administration Manager

CUMO Microfinance Limited

Plot 6/278, Area 6

P O Box X99, LILONGWE

Email: cumo@cumomw.com