Ziweto Enterprises Limited
Ziweto Enterprises Limited
Terms of Reference (ToR): Engagement of a Full-Service Marketing Agency
1. Background
Ziweto Enterprises Limited is a leading Malawian agribusiness operating in the livestock sector, committed to enhancing animal health and agricultural productivity. The company operates a nationwide network of 21 Agrovet shops, a feed mill, and a poultry breeding farm, supplying farmers with livestock inputs including veterinary drugs, animal feed, and day-old chicks.
Ziweto is in a growth phase and aims to strengthen its brand, increase its customer base, and drive product sales through both digital and traditional marketing channels. The company is seeking the services of a Full-Service Marketing Agency to support its branding, awareness, customer engagement, and sales growth objectives.
2. Objective of the Assignment
To develop and implement an integrated marketing and communications strategy that positions Ziweto as the most trusted provider of livestock solutions in Malawi, drives foot traffic to Agrovet shops, increases demand for its feed and poultry products, and builds long-term brand loyalty among farmers.
3. Scope of Work
The selected agency will be expected to provide a comprehensive suite of services combining traditional, digital, and experiential marketing, tailored to both rural and urban audiences.
a) Brand Strategy & Positioning
b) Traditional Marketing & Rural Outreach
c) Digital Marketing, including graphics design and printing
d) Market Research & Customer Insights
e) Sales Promotion & Support
f) Monitoring & Reporting
4. Deliverables & Timeline
This engagement will be for an initial period of 12 months, renewable based on performance and business needs.
| Deliverable | Frequency/Timeline |
| Inception report and marketing strategy | Within 4 weeks of contract signing |
| Monthly marketing activity calendar | First week of each month |
| Quarterly promotional campaigns | Every 3 months |
| Monthly progress reports | By the 5th of each month |
| End-of-year marketing impact report | End of 12-month contract |
5. Required Agency Profile
The selected agency should meet the following criteria:
- At least 5 years of experience in full-service marketing, with proven success in rural and agricultural markets
- Strong understanding of the Malawian farmer landscape and agribusiness environment
- Capacity to execute both digital and traditional media campaigns
- In-house or partner capabilities in content production, field activation, media buying, and performance analytics
- Experience working with agro-dealers, SMEs, or farmer-focused organizations is an added advantage
6. Proposal Requirements
Interested agencies should submit the following:
- Company profile and list of past clients
- Case studies or samples of similar work in the agribusiness or rural marketing space
- Technical proposal outlining proposed approach and work plan
- Composition of the proposed team with roles and experience
- Financial proposal (indicating retainer, campaign costs, and any performance-based elements)
7. Submission Details
Proposals should be sent via email to info@ziweto.com by July 4th 2025 with the subject line: Proposal – Full-Service Marketing for Ziweto Enterprise. Shortlisted agencies will be invited for a presentation and Q&A session.