Market Analyst

WorkForce Recruitment Services

Our client, a leading telecommunication Service provider is seeking energetic, aggressive, and selfmotivated and result oriented individuals to join its team in the position mentioned below to work under its Marketing Department:

 MARKET ANALYST

 Job Description

 

Expected End Results (“WHAT”)Supporting Activities (“HOW”)
1. Develop plans and budgets for the acquisition, usage and retention initiatives in line with the Airtel Money AOP Revenue targets

 

a)     Compile information and customer insights to inform section plans

b)    Analyse customer behaviour patterns through various parameters to generate insights to increasing revenue.

c)     Revenue and churn forecasting

d)    Develop strategies and budgets to maximise revenue growth

e)     Agree activities to enhance usage of existing customers and develop key milestones to measure progress

2. Develop and implement loyalty and churn management initiatives and campaigns a)         Develop proposals for initiatives aimed at driving usage and customer loyalty.

b)         Support the development and implementation of relevant and targeted strategies to retain existing Airtel Money customer base and grow its customer lifetime value

c)          Identify areas for development and opportunities to reduce churn and Inactivity so as to ensure continuous growth of Airtel Money

d)         Implement day to day activities/trackers to make retention a key revenue generating channel.

e)         Increase customer loyalty through proper life cycle management in order to increase REC for both New and existing customers.

f)           Designing and driving all inactivity management strategies and initiatives. Ensuring all customer interactions/offers are targeted and specific to the customer need

g).   Overall management of Loyalty programs (create awareness to increase enrolment & redemption), working closely with the communications team.

h).  Management of timely upgrades and downgrades of the overall customer base based on customer ARPU and AOAM as per segmentation Policy.

i).  Identify and minimize services impacting churn and addressing them proactively

j). Prioritising REC Churn management programmes and campaigns to deliver best overall business outcome.

k). Use Business Intelligence and Analytics tools for Monitoring, Analysis and reporting of customer retention trends/behaviours to support business decisions.

l).  Compile and report on quantitative and qualitative aspects of Airtel Money Retention.

 

3. Reportsa) Produce daily, weekly, monthly and periodic reports of the section’s activities.

b) Develop presentations of the ongoing initiatives for management’s information

c) Update and/or report on progress during the weekly meetings with section Head

d) Data management ( Daily/ Periodical AM Base Activity raw data extraction and provision) for analysis

e) Support Finance Team with compilation of Agent commission payout list and complaint management

4. Projectsa)         Planning and execution

b)         Lead project reconciliation

c)          Support ground teams

d)         Represent brand and negotiate with partner in line with company guidelines before any decision making

ESSENTIAL KNOWLEDGE

  • Conversant with database
  • Generic Competencies
  • Self-Starter
  • Teamwork
  • Integrity
  • Interpersonal skills
  • Customer orientation

COMPETENCIES 

Functional competencies 

  • Ability to interpret financial data
  • Strong marketing analytical skills
  • Forecasting
  • Excellent planning skills
  • Creative and Innovative
  • Ability to innovate and deliver value to business at multiple levels will play an important role

EDUCATIONAL QUALIFICATIONS, ESSENTIAL KNOWLEDGE AND COMPETENCIES 

  • A first degree or its equivalent in Marketing, business related
  • Knowledge of the Telecom Industry is an added advantage
  • A recognized professional Marketing body is an added advantage
  • Able to work under high stress with short term targets and objectives   IT literacy (MS Excel,PPT, Word)

RELEVANT EXPERIENCE 

  • At least 3-4 years working experience with in Telecoms
  • Exhibits good level of creativity and resourcefulness.
  • Planning
  • Presentation skills

QUALIFICATIONS

  • A first degree or its equivalent in Computer science or IT
  • Knowledge of the Telecom Industry is an added advantage
  • Knowlede in Marketing is an added advantage

Applications should be sent to:  applications2.workforce@gmail.com by   Wednesday 15th August 2024 close of  business.  

Note: Only shortlisted candidates will be   engaged.