Marketing Officer

WorkForce Recruitment Services

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Workforce Recruitment Services Seeks to recruit the following position on behalf of our Client.

Job Title: Marketing Officer

Location: Blantyre

Role Overview

The Marketing Officer will be responsible for planning, developing, and executing marketing strategies that enhance brand visibility, attract target audiences, and drive organizational growth. This role requires a creative, analytical, and results-oriented professional who can manage both traditional and digital marketing channels, ensuring consistent and impactful communication across all platforms.

Key Responsibilities

  1. Strategic Marketing & Planning
  • Develop and implement annual marketing plans aligned with organizational goals.
  • Conduct market research to identify trends, opportunities, and competitive positioning.
  • Create integrated campaigns that strengthen brand presence and market share.
  1. Brand Management
  • Maintain consistent brand identity across all marketing materials and platforms.
  • Develop promotional content, brochures, and advertising materials.
  1. Digital Marketing & Social Media
  • Manage social media accounts, websites, and online advertising campaigns.
  • Engage audiences through creative and relevant digital content.
  1. Public Relations & Events
  • Build relationships with media, partners, and stakeholders.
  • Organize promotional events, exhibitions, and community outreach activities.
  • Prepare press releases, newsletters, and corporate communications.
  1. Monitoring & Reporting
  • Track marketing budgets and ensure cost-effective use of resources.
  • Prepare regular reports on campaign performance and market insights.

Required Skills & Qualifications

  • Education: Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • Experience: Minimum 3 years in a marketing role, preferably with multi-channel campaign experience.
  • Skills:
    •   Strong strategic thinking and planning abilities.
    •   Excellent written and verbal communication skills.
    •   Proficiency in digital marketing tools and analytics.
    •   Creativity and adaptability.
    •   Strong organizational and project management skills.

Desirable Attributes

  • Self-motivated and results-driven.
  • Able to work independently and collaboratively.
  • Strong interpersonal skills with the ability to engage diverse audiences.
  • Passion for innovation and continuous improvement.

How to Apply:

Interested candidates are invited to submit their resumes and cover letters to applications2.workforce@gmail.com by 19th September 2025. Please include “Marketing Officer” in the subject line.