Manager – Marketing Communications

Overall Objectives

The overall objective of this role is to develop, implement, and manage integrated marketing and communication strategies that enhance the Authority brand visibility, promote its taxpayer services, and support the achievement of strategic and revenue objectives. The role ensures consistent messaging across all communication channels, strengthens stakeholder engagement, and builds a positive corporate image aligned with the organization’s mission and goals.

Main Responsibilities

• Develoing branding, advertising and promotional strategies in line with MRA’s corporate goals and overall Corporate Affairs strategies and goals
• Leading and managing the development of employee communication strategy to improve internal communication among staff
• Developing and implementing Corporate Social Responsibility programmes, sponsorship and donations
• Advising Director of Corporate Affairs on emerging trends in media and social marketing efforts
• Championing the branding of MRA services, products and assets
• Managing media relations in order to create a positive media relation with local and international media
• Managing Commissioner General’s recognition programs and special ceremonies (medal presentations, individual recognition, etc.)
• Overseeing the production of all corporate publications such as annual reports, newsletter, website and intranet to ensure that staff and stakeholders are kept up-to-date on MRA developments
• Leading in coordinating corporate events such as meetings, workshops and conferences to ensure that events are well organized to meet expected goals
• Developing and managing the marketing budget to ensure delivery of all communication and marketing activities within the agreed annual work plan
• Preparing and submiting performance reports to the Director of Corporate Affairs.

Qualifications and Experience

• Minimum of Master’s Degree in Journalism, Marketing, Public Relations or Mass Communication from a recognized university plus postgraduate certificate in Marketing from recognized bodies
• 7 years of business-to-business marketing communications management experience with a minimum of two years branding experience in a leading commercial organization

Attributes and Competencies

• Excellent Communication Skills
• Strong Interpersonal Skills
• Excellent Organising Skills
• Problem Solving Skills
• Attention to Detail