Sales and Marketing Officer

Crossroads Hotels Lilongwe

JOB TITLE: SALES AND MARKETING OFFICER
REPORTS TO: General Manager

CORE FUNCTIONS

  1. Support the Sales and Marketing Department in achieving monthly and annual sales targets, working closely with management and clients to determine business requirements.
  2. Ensure focused and productive communication with new and existing clients to maintain strong business relationships.
  3. Perform essential administrative functions that support the daily operations of the department in accordance with company policies and procedures.

KEY RESPONSIBILITIES

  1. Maintain healthy relationships with existing customers while actively identifying and pursuing potential clients.
  2. Promote the hotel’s facilities and services to both existing and potential customers through a proactive sales approach.
  3. Liaise with customers to monitor the progress of existing bookings and ensure customer satisfaction.
  4. Develop and implement monthly promotional activities to enhance awareness of the hotel’s products and services.
  5. Coordinate with the Central Reservations Team to track booking status and revenue performance, and prepare daily, weekly, and monthly sales analysis reports.
  6. Prepare proposals, contracts, sales reports, and presentations for management and clients.
  7. Collect, analyze, and evaluate market and competitor information to identify opportunities for revenue growth.
  8. Assist in implementing the marketing strategy, focusing on specific objectives and targets as agreed with management.
  9. Organize and manage marketing campaigns and promotional events from conception through to completion.
  10. Arrange meetings with potential clients to prospect for new business opportunities, negotiate contract terms, and close sales deals.

REQUIRED COMPETENCIES AND PERSONAL ATTRIBUTES

  1. Maintain a high standard of personal appearance and hygiene at all times.
  2. Demonstrate self-motivation, initiative, and excellent communication skills.
  3. Possess strong negotiation, presentation, and analytical skills.
  4. Exhibit a customer-focused attitude and a proactive approach to problem-solving.
  5. Work effectively under pressure and as part of a team to achieve departmental goals.

ACADEMIC AND PROFESSIONAL QUALIFICATIONS

  1. Minimum qualification of an Advanced Diploma in Sales and Marketing; a Bachelor’s degree in a relevant field will be an added advantage.
  2. Hands-on experience in sales and marketing, preferably within the hospitality industry.
  3. Proficiency in Microsoft Office applications and familiarity with Customer Relationship Management (CRM) systems.
  4. Knowledge of digital marketing tools and techniques will be an added advantage.

METHOD OF APPLICATION

Those interested should submit their applications together with detailed and updated Curriculum Vitae and names of three traceable referees. The application should be sent to the address below and not later than 20th November, 2025.

The Human Resources Manager,
Crossroads Hotels Lilongwe.
P.O Box X1, Post Dot Net.
hr@crossroadshotel.net
Rm@crossroadshotel.net.