Brand Manager

CAREER OPPORTUNITY

Brand Manager

Applications are invited from knowledgeable, experienced, and skilled candidates to fill the position of Brand Manager, tenable at the Head Office in Blantyre.

Reporting to Head of Marketing and Communications, the successful candidate will be responsible for overseeing internal and external branding across all channels.

Key Responsibilities

• Develop brand messaging, including content creation, copywriting, and advertising across all platforms.
• Ensure consistent application of Visual Identity guidelines for both internal and external branding.
• Manage digital platforms, including monitoring, reporting, and analytics.
• Recommend and implement brand strategy and positioning.
• Plan and execute customer giveaways for each business unit.
• Manage marketing merchandise stocks, including demand planning aligned with the budget.
• Lead brand and product activations and provide sales support across business units.
• Implement product seeding, merchandising, and the execution of the agreed Picture of Success.
• Act as the Brand Guardian – upholding and monitoring brand values.
• Provide customer and competitor insights to inform brand strategies.
• Plan and execute both internal and customer-facing events for the bank.
• Develop promotional concepts and oversee successful execution.
• Compile quarterly branch image risk reports and implement branding actions.
• Develop content for all customer touchpoints.
• Manage all channels and trade execution.
• Develop research briefs, conduct research, and submit findings and reports.
• Design and execute brand campaigns.
• Enhance brand reputation through digital marketing initiatives.
• Develop and manage the bank’s digital strategy.
• Manage digital assets and sponsorship properties.
• Conduct social media listening to monitor brand sentiment.
• Manage budgets and provide timely reporting on marketing spend.

Technical Skills & Competencies

• Highly motivated self-starter.
• Strong attention to detail.
• Proactive with the ability to take initiative.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Proficient in relevant computer applications.
• Tech-savvy.

Qualifications & Requirements

• A Bachelor’s Degree in Marketing, Business Communication, or Business Administration.
  Practicing marketer with a minimum of 5 years’ experience.
• Proficient in digital marketing.
• Knowledge of trade marketing.
• Chartered Marketer qualification is an added advantage.

Applications

If you meet the above minimum requirements and are interested in this role, please send your application with an updated CV to: FirstCapitalBank.Vacancies@firstcapitalbank.co.mw

The closing date for receiving applications is 30th July 2025.

Only shortlisted candidates will be acknowledged.