British American Tobacco (BAT)
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco South Africa has an exciting opportunity for a Trade Marketing Representative in Malawi
The value proposition of a Trade Marketing Representative is to build and drive an area operational plan that enables the effective execution of the Activation, Trade Marketing and Distribution strategy in the defined area.
The goal is to ensure that our portfolio of brands is always available with the correct stock levels and product freshness, in the right place, in the right quantities and at the right time.
Your key responsibilities will include:
- Develop strong working relationships with trade partners, ensuring they are well trained, with the objective to win high level of trade support and loyalty for the successful implementation of our promotions, brand launches, consumer communications and merchandising activities throughout the year.
- Manage investment allocation across the territory and drive territory priorities and KPIs in line with the company’s objectives.
- Develop and implement marketing campaigns with the use of promotional materials designed to promote and raise awareness of our brands in the market with the support of the Deployment Team.
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Engage with the Distributor’s Regional Supervisor on matters pertaining to Route to Market Model, Stock management and Distribution, DSR management for optimization of efficiencies in territory of responsibility.
- Lead the recruitment and daily operations of foot soldiers, BAs, and any other stakeholders that interact with our products from a sales standpoint, in line with our business marketing principles and compliance procedures.
What are we looking for?
- Bachelor’s degree in, Marketing, Commerce or relevant field.
- Marketing guidelines and principles
- Valid driver’s license, with a minimum of two years driving experience
- Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
- Proficiency in MS Office tools, Ed App, RCS8 and other trade tools.
- Excellent ability to communicate and write in English and ability of selling, problem-solving and negotiation.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.