Lead – Brand & Communications

Why Airtel Malawi Plc?

At Airtel Malawi Plc, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel Malawi Plc, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.

Airtel Malawi Plc is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

JOB PURPOSE

To supports the development and execution of marketing strategies to enhance brand awareness and ensure effective communication of the Airtel brand, across all media outlets, in a consistent manner. Increase preference for Airtel through relevant advertising, media investment, sponsorship and any other Brand associated activation.

REPORTING TO THE HEAD OF BRANDS AND COMMUNICATION THE ROLE WILL BE RESPONSIBLE FOR:

1. Customer understanding:

• Developing an intimate knowledge of customers attitudes and behaviour.
• Initiating and developing campaigns to address key customer insights.
• Using customer insights to guide segments on the best unique selling proposition of products and services.

2. Marketing intelligence:

• Conducting periodic initiatives to assess market developments in terms of pricing, promotions, advertising, product availability, customer insights, competitive activities, market trends, to ensure all activities are suitably benchmarked.

3. Communication:

• Developing a Brand, Communications and Media Strategy for the business in line with the company guidelines.
• Ensuring compliance with all guidelines.

4. Sectional Performance:

• Evaluating output within the section and taking remedial action where required.
• Using output of the section to satisfy the requirements of other sections across the business.
• Assisting in organizing marketing activities like product launches.
• Organizing materials and controlling stocks thereof.

5. Branding:

• Ensuring brand dominance by developing and leveraging brand properties and growing visibility across various customer touch points.

6. Outsourcing:

• Managing various agencies and partners to ensure optimal output.
• Briefing, evaluating and reporting on third party sourced jobs.

7. Reporting:

Compiling and circulating monthly reports on OPEX and Visibility.

EDUCATIONAL QUALIFICATIONS, ESSENTIAL KNOWLEDGE AND COMPETENCIES

• Bachelor’s degree in marketing or business administration or related field
• Excellent knowledge in customer experiences discipline and profession
• Strong ability and agility to work under high stress with short term targets and objectives
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools and platforms.
• IT literacy (MS Excel. PPT. Word)

RELEVANT EXPERIENCE

• 3 years practical experience in brand management
• At least 1-2 years working experience with Telecoms or other fast paced Go-to Market work environments
• Exhibits good level of creativity and resourcefulness
• Media planning and management
• Digital marketing
• Project management and planning
• Presentation skills

Other requirements (Behavioral etc.)

• Planning and organisation skills
• Good negotiations skills
• Self-motivated
• Problem solving skills
• Good communication and influencing skills, able to brief and motivate creative resources
• Familiarity with and interest in contemporary brand management thinking and trends
• Creative person, able to sell compelling ideas throughout the company
• Broad thinker who appreciates the importance of branding execution in driving customer purchase behavior
• Enthusiastic and energetic individual able to make things happen

Suitable candidates are required to send their applications via the below link before Friday 28^th February 2025.

Apply Now