Principal Sales and Marketing Officers (5 Positions)

Malawi Broadcasting Corporation

MBC is inviting applications from suitably qualified and business oriented persons to fill vacant position existing in its Commercial Services Department as follows:


The key purpose of the job will be to generate revenue for the Corporation.

Key Duties and Responsibilities:

  • Understand customer needs and requirements.
  • Conduct market intelligence to derive information for Management’s decisions.
  • Manage client portfolios by approaching them through new leads, cold calls, existing relationships, promotional events and other means.
  • Deliver a skilled pitch to potential clients in an effort to secure sales using statistics on viewership and listenership.
  • Persuade clients to purchase MBC advertising airtime/products.
  • Grow business through selling of special sponsored programmes and auxiliary services.
  • Facilitate successful sales by collecting clients information and providing order information to the Corporation.
  • Track every airtime purchase and ensures that it is completed accurately and on time.
  • Build cross functional relationships in order to penetrate the market by focusing on executive engagement.
  • Manage and nurture client relationships in the executive portfolio.
  • Negotiate and process advertising and commercial agreements, contracts and MOUs in line with MBC’s credit control and discount policy or revenue maximization.
  • Secure new business by presenting marketing solutions, and creating relevant campaigns that maximize their returns.
  • Assist in developing new revenue streams and overseeing their execution.

Qualifications and Experience

  • A Bachelor’s Degree in Marketing or Sales or its equivalent from a reputable institution
  • A member of the Institute of Marketing in Malawi (IMM).
  • At least five years’ work experience in a similar field.

Interested Candidates should send their applications, updated Curriculum Vitae with at least three traceable referees and copies of certificates not later than 30th September 2023 to:

The Director General,
Malawi Broadcasting Corporation,
P.O. Box 30133,

Only shortlisted candidates will be acknowledged and invited for the interviews

MBC is an equal opportunity employer