Country Lead: Market Insights

Closing Date: 2026/10/27
Reference Number: CCB260504-1
Job Title: Country Lead: Market Insights
Job Category: Commercial – Sales and Marketing
Company: Coca-Cola Beverages Africa
Job Type: Permanent
Location – Country: Malawi
Location – Province: Not Applicable
Location – Town / City: Lilongwe

Job Description
The Country Lead: Market Insights is responsible for driving data-led strategy and decision-making across the organization within the assigned country. This role leads market research initiatives, transforms complex data into actionable insights, and ensures high-quality reporting and visualization to support business growth. Acting as a strategic partner to cross-functional teams, the role combines analytical expertise with strong business acumen.

This role is ideal for a strategic thinker who thrives at the intersection of data, business, and leadership, and is passionate about turning insights into impact.

Key Duties & Responsibilities

• Actionable Market Insights : Deliver quality market insights and specialist knowledge that influence key business decisions across functions and regions, ensuring the successful execution of CCBSA’s strategic objectives
• Research and Data Management : Ensure the availability and accuracy of syndicated reports, define research needs, and lead studies that support decision-making, including customer, competitor, and category analysis
• Pricing Strategy Development : Support the creation of short-, medium-, and long-term pricing strategies based on deep market knowledge and econometric modeling, aligned with business goals
• Category Development : Develop data platforms for category interaction and drive superior category development initiatives to support sales and distribution efforts
• Country-Specific Reporting and Performance Management : Lead the development of reports and dashboards that track key performance indicators (KPIs) at a national level to allow stakeholders to easily monitor operational performance against growth objectives, enabling quick adjustments to tactics

Skills, Experience & Education

Education

• Bachelor’s Degree in Finance, Economics, Business Management, or a related field

Experience

• 6-8 years experience in market knowledge, insights, and/or research team leadership
• Strong understanding of consumer, shopper, and market insights with the ability to translate these insights into actionable business tactics

Skills

• Ability to extract insights from data and perform detailed market analysis to inform business strategy and decision-making
• Proficient in managing syndicated reports, creating performance dashboards, and developing customer data platforms
• Ability to collaborate across departments, build credibility, and influence direct and indirect teams
• Strong ability to assess business performance, provide market and competitor analysis, and recommend actionable priorities based on insights